Have you ever imagined transforming a simple written description into a video High quality cinematographic in minutes, no need for professional cameras or equipment? At a time when the visual content industry grows exponentially and creators are looking for tools that multiply their productivity, runwayml It positions itself as one of the leading platforms in generation of Videos with ia, used even in Hollywood productions. This technology not only democratizes audiovisual creation, but also allows experimenting with ideas impossible to shoot in reality, offering unprecedented creative control that is revolutionizing the way we produce visual stories.
What is RunwayML?
runwayml It is a platform intelligence artificial specialized in the generation and editing of Videos and images using advanced machine learning models. founded with the aim of making accessible the ia creative, allows users without technical experience to create professional content from text, images or Videos existing. Its evolution has been rapid: from Gen-1 and Gen-2 to the current Gen-4 and Gen-4.5, which stand out for their visual fidelity and coherence in the movement.
The tool operates in the cloud, with an intuitive interface that integrates multiple functions in one place. Its main capabilities include the text-to-video, image-to-video and video-to-video, plus advanced editing such as Inpainting or Lip Sync. runwayml It consumes credits per generation, which allows you to scale from free tests to intensive professional uses.
This platform is ideal for content creators, independent filmmakers, marketers and digital artists looking for efficiency without compromising on quality. Its integration with creative workflows makes it an indispensable ally in 2025.
Registration and first steps in RunwayML
to start your runwayml tutorial, access the official website and create a free account with your email or Google. The Free Plan offers limited initial credits (about 125), enough to test basic functions and generate various Videos short.
Once inside, you will find the dashboard with options like Tools and Assets. We recommend starting in the Generation Session mode, where you select the model (Gen-4 or Gen-4 Turbo for speed). The interface is clean: on the left tools, in the center the prompt and on the right previews.
Explore the Runway Academy for official guides. Activate free credits and familiarize yourself with the Assets search bar. This initial step is key to avoiding unnecessary consumption and maximizing your first generations.
Generation of videos from text (text-to-video)
The Text-to-Video mode is the most accessible in this runwayml tutorial. Select Gen-4 or Gen-3 Alpha (if available) and type a detailed prompt. Focus on describing the scene, camera movement and style, for example: ‘A drone flying over Madrid at sunset, wide shot, warm colors, smooth movement’.
Adjust duration (up to 16-20 seconds), aspect ratio, and camera controls (pan, zoom). Press Generate and wait a few minutes. The model interprets the text with high adhesion, generating Videos realistic.
For best results, use Structured Prompts: Subject + Action + Environment + Cinematic Style. Experiment with iterations: modifies the prompt and regenerates. This mode is perfect for quick concepts and visual storytelling.
Generation of videos from image (image-to-video)
Upload or generate an initial image and combine it with a movement prompt. In Gen-4, the image acts as a reference to maintain consistency. Example: Loads a photo of a landscape and describes ‘The camera slowly approaches while the wind moves the leaves’.
Set if the image is the first or last frame. The result animates the static image with realistic physics. This feature shines on creating transitions or animating illustrations.
Tip: Use high-resolution images for more detail. Combine it with text-to-image built into runwayml for complete flows without leaving the platform.
Other advanced tools
runwayml It offers features like Lip Sync to sync audio with lip movements, ideal for dubbing or avatars. Act-One and Act-Two capture actual performances to transfer them to generated characters.
Video-to-video transforms existing clips by applying styles or modifications. Inpainting and Motion Brush allow you to edit specific parts of a video.
Nodal workflows connect models for complex processes, such as combining generation and editing. These tools convert runwayml In a complete suite for audiovisual production with ia.
Tips for Effective Prompts
A good prompt is 80% of success. Be Descriptive: Includes camera angles (close-up, wide shot), lighting and mood. Avoid vague Prompts; Specifies ‘cinematic style, 4K, realistic’.
Try modifiers like ‘High Fidelity’ or ‘Fluid Movement’. For GEN-4, reference director styles: ‘In the Wes Anderson style’.
Itera: Generates short versions (5 seconds) to save credit and refine. Save successful Prompts as templates.
Plans and prices in 2025
The free plan is limited. Standard (around €15/month) offers more credits and basic access. Pro (28-35€/month) includes unlimited generations in lower modes and 4K.
Unlimited (€76+) allows infinite generations with rate limits. Credits vary by model: Gen-4 consumes more than Turbo.
Choose according to use: Occasional with Standard, Intensive with Pro.
Practical examples of videos created with RunwayML
Create an advertising spot: Product in dynamic scene. Anima Concepts for Networks: Static Image A video viral.
In cinema: studies like Lionsgate use runwayml for previews. Real cases include Amazon series with generated effects.
Experiment with artistic styles: surrealism or animation.
Sources consulted
- Official Runway: Building ai to simulate the world – https://runwayml.com/
- Runway Academy: Learn AI Video Generation – https://academy.runwayml.com/
- Official Gen-3 Alpha and Gen-4 Guide – https://help.runwayml.com/hc/en-us
- Runway ML: Professional AI Video Generator — Complete Guide 2025 – https://disenaconia.com/runway-ml-generator-video-ia
- Master the best AI to create free videos and images 🚀[Tutorial Runway AI 2025]- https://www.youtube.com/watch?v=C79-Q4JH__O
