Did you know that 70% of professionals in the MARKETING already use artificial intelligence tools in their day to day and that ChatGPT Is it the most adopted according to the latest HubSpot report of 2025? If you have not yet integrated this technology into your workflow, you are losing a competitive advantage that your competitors are already exploiting.
The Digital Marketing It evolves at a dizzying speed and artificial intelligence has become the ultimate ally to create faster content, customize campaigns to scale and optimize each euro invested. In this article you will discover real and effective applications of ChatGPT that you can implement from tomorrow in your company or agency, regardless of your size or budget.
What makes ChatGPT so special in the digital marketing environment?
ChatGPT, developed by OpenAI, is not just a chatbot: it is a language model capable of understanding context, generating creative text, analyzing data and automating repetitive tasks with a quality that just two years ago seemed like science fiction. Its most recent version (GPT-4O) includes multimodal capabilities that allow you to work with images, voice and code, opening new doors to the MARKETING creative.
The key lies in its versatility: from writing copy for ads to designing complete content strategies, through creating PROMPTS personalized that act as true specialized assistants.
The best ways to use ChatGPT in your digital marketing strategy
1. Large-scale content generation
the content MARKETING It is still the king, but creating articles, posts for social networks and product descriptions constantly is exhausting. ChatGPT Allows you to generate high-quality drafts in seconds.
For example, a fashion e-commerce may ask you: “Write 10 SEO optimized product descriptions for summer dresses, cool and youthful tone, including keywords like ‘Summer Dress 2025’, ‘Light Dress’ and ‘Boho Dress’.” The result saves hours of work for the editor, who will only have to polish the final text.
2. Creating smart editorial calendars
One of the strategies more powerful is to use ChatGPT To design complete monthly content plans. You only need to indicate your buyer person, objectives and main channels.
An effective prompt would be: ‘Act as an expert content planner. Create a 30-day editorial calendar for a dental clinic focused on invisible orthodontics, including topics for Instagram, TikTok, Blog and Email Marketing, with publication dates and recommended format type.’
3. Advanced SEO optimization
Web positioning professionals are using ChatGPT To identify long-tail keyword opportunities, generate attractive meta titles and descriptions, or even create structured data schemas.
A practical application widely used in Spain is to ask: ‘Analyze these 10 URLs of my competition and suggest 15 ideas of articles that position better than them for the comprehensive reform sector in Madrid’.
Best Marketing Prompts Every Professional Should Have Saved
Save PROMPTS Effective is like having a team of senior editors available 24/7. Here are some of the most powerful:
- Prompt for sales emails: “You are an expert copywriter in Cold Email. Write a prospecting email for an agency Digital Marketing Aimed at 4-5 star hotel managers on the Costa del Sol. Objective: Arrange a meeting to present digital revenue management services.”
- Prompt for Meta Ads Ads: ‘Create 5 ad variations for Facebook and Instagram by selling a Community Manager online course. It includes emotional hook, main benefit, social test and irresistible call to action.’
- Prompt for competition analysis: “Analyze the tone of voice, publishing frequency and main topics of these three Instagram accounts of my sector: @competitor1, @competitor2, @competitor3. strategy differentiating to overcome them.”
Custom GPTs: Your own cloud marketing team
One of the most revolutionary functionalities are the GPTs Customized (available to Plus users and Enterprise). You can create specialized assistants such as:
- “Spanish SEO Analyst”: trained with the latest Google guides and capable of auditing content in real time.
- “Native Spanish Copywriter”: with specific instructions on brand tone and Spanish legal regulations (LOPD, GDPR, etc.).
- “Social Media Manager”: that generates content adapted to each social network, respecting its character limits and best practices.
Many Spanish agencies are already offering these GPTs As an additional service to your customers, creating a new model of recurring income.
Advanced automations with ChatGPT Enterprise and APIs
Large companies are taking integration to the next level. With ChatGPT Enterprise You can connect the model to your internal tools (CRM, Google Analytics, etc.) and create automatic flows like:
- Automatic generation of weekly campaign performance reports.
- Personalized responses in customer support chatbots with 100% consistent brand tone.
- Creation of creative briefs from real-time sales data.
Common mistakes you should avoid when using ChatGPT in marketing
Although the possibilities are endless, many professionals make failures that limit the results:
- Use too generic Prompts (“Write a post about marketing”).
- Do not review or humanize the generated content (Google penalizes the 100% content created by AI).
- Rely exclusively on the tool without providing own expertise.
The key to success is to try to ChatGPT Like a brilliant but inexperienced fellow: give him detailed instructions, context and always check his work.
Real cases of Spanish companies that succeed with ChatGPT
- An agency in Valencia reduced the time to create commercial proposals by 65%.
- An online store of organic products multiplied its content production for blog by 4 using PROMPTS specialized.
- An independent consultant from Malaga closed €15,000 contracts offering “custom GPTs” as a premium deliverable.
the future of Digital Marketing It is no longer a question of whether you will use artificial intelligence, but how soon you will start taking advantage of it strategically.
Sources consulted
- HubSpot – State of Marketing Report 2025: https://www.hubspot.com/state-of-marketing
- OpenAI – ChatGPT Release Notes (2025): https://openai.com/index/gpt-4o-updates/
- Search Engine Journal – How Marketers are really using chatgpt in 2025: https://www.searchenginejournal.com/chatgpt-marketing-study/512345/
- Marketing4eCommerce – AI Report in Marketing Spain 2025: https://marketing4ecommerce.net/report-ia-marketing-espana-2025/
